Posts Tagged ‘Managing Clients’

A Writer's Life is a Long OneAs a freelance editor and writer, you may think your job is to make articles and posts look pretty, read clearly and be error-free; however, there is one element that most newbies in the field don’t think about as much as they should, and that is meeting the exact needs of the client.

In fact, you should aim to go above and beyond their expectations. If you would like to have clients who can’t stop talking about you and your work, here are a few tips for clearer, more effective client communication:

  • Be available to talk often. Thanks to programs like Skype, Google Hangouts and Facebook Messenger, it’s easy to keep in contact with clients. Features like voice chat and screen sharing can be valuable communication and collaboration tools.
  • Keep your client in the know. Many freelancers fail to check in with clients on a regular basis. Just send a message or email at the end of your workday with a quick outline of what you completed. Your clients will be certain to appreciate the gesture.
  • Ask a lot of questions. Instead of assuming you know what your client wants, don’t hesitate to contact them if you have a question. It’s better to take the time to ask about something, rather than submit work that is way off base. This means wasting way too much time, effort and money on a revision.
  • Learn to love deadlines. If you don’t follow any other tip here, make note of this: Your deadline is your mother lode. If you don’t respect deadlines, you will not make it as a freelancer. Clients count on getting your work on time, so submit it on time, even if you have to burn the midnight oil. They have schedules, too. Make sure you know all of your deadlines using a double-blind system: Google calendar for online and an old-fashioned paper calendar for offline.
  • Be honest. If you know you can’t make a deadline, say so. The best time to extend a deadline is when you get the assignment, so your client knows it will take a bit more time from the get-go. If you make a mistake, admit it. Tell your client you will make note of it and be sure to take action, so it will not occur again.
  • Be flexible. If a client has an emergency edit, do it. If there’s a push to get out a certain number of articles for an upcoming project, make an extra effort. In addition, you may be a stickler for active voice, but if your client prefers passive, bite the bullet and write the article the way they want it, not the way you want it.

Understanding your clients and what they want from you will make you both happy, so listen to instructions carefully. Dissect them and create a bullet list to make it easier to understand key elements. Use your eagle eyes to examine every point of assignments and projects.

Your end goal is to have a client who walks away from the project feeling more than just satisfied. You want them to be so thrilled with your work, they can’t wait to recommend your services to others. Word of mouth is your most powerful marketing tool. By being extra mindful of what clients want from you, you’ll be able to deliver exactly what they expect – and even more.


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